The guys at the Keyword Academy define link juice as “the currency of Google .. the secret sauce that allows you to beat your competitors for rankings in Google. Sure, there are some other factors that Google uses to calculate rankings but link juice is by far the most important aspect of dominating Google..”

The real trick is finding other websites that will link to yours. The bigger the website, the more link juice it provides. A link from the New York times that says you are a reference on Spam recipes is far better than your friends blog – but all votes are counted. If the link to your site is on the homepage of someone’s website it carries additional link juice.

There is a site call Open Site Explorer which can help you analyze how many links your website currently has, and from where they originate. Think about what other sites around the web might link to you. Do you have a supplier that would give you a link? a friend? one of your customers? Most businesses have a few connections that might lead to links – all quite helpful next time Google ranks your website!

For more info on link juice, feel free to contact us. We’ll give you a few pointers for your industry, on the house.

Facebook can be a social tool that enhances a family’s connection, but it can also be restrictive for children who still largely use it to communicate with their friends. Before social media, mother’s might check up on their kid’s via a phone call, or a letter (remember writing one of those? Pop quiz – do you know how much a stamp costs?!) or wait until the holidays, or the end of the semester to get caught up on their child’s activity. Now their lives are just a few clicks away.

Economically speaking mothers are the gold mine of marketing and the most valued consumer to target. As families across the globe are still feeling the effects of the global recession, mothers often have the final verdict on all financial matters of the family. Mothers are the ones who decide what to cook for meals, what to buy at the grocery store, where to buy the groceries, where the child will attend school, where the kids should go to camp – all buying decisions that a mother manages everyday.

If your target customers are mothers.. your business needs to be on Facebook!